Revolutionizing Childcare Search for Military Families in Norfolk, Virginia
Military families in the Norfolk, Virginia region face unique challenges when searching for suitable childcare options. This fragmented system made it difficult for military families to access a comprehensive list of childcare options, leaving them with limited choices and added stress.
Upfront developed the first platform for military families that included both military and private (licensed) programs in a single location.
Consolidated multiple datasets, including licensing, military, quality program, and direct provider inputs.
Platform included family search, provider portal to input updates, and admin portal to view supply/demand trends.
Providers displayed on search results depend on user inputs for personalized, relevant matches.
Upfront's new system was quickly adopted by military families, with increasing demand to expand into other regions.
of family searches within three months of launch
provider pages created, creating a digital presence for more than 80% of programs in the area