About Us
A personal mission to make
childcare accessible to all
Our Vision
Upfront is on a mission to bring accurate, comprehensive data to every person in early childhood—from families searching for care, to providers managing their programs, to policymakers shaping the systems that support them.
We believe access to clear, real-time information is the foundation of a stronger, more equitable childcare system. Across the country, families struggle to find care, programs operate below capacity, and agencies lack the insights they need to make data-driven decisions. Upfront exists to fix that.
Our Team
We're a team of experienced technologists, data engineers, early educators, and product designers united by a shared goal: helping families access care.
Our team brings expertise from across the tech, education, and public sectors—people who have built at scale, modernized legacy systems, and understand the human impact behind every dataset.
Meet Our CEO - Dana Levin-Robinson
Dana witnessed firsthand the challenges a family faces when searching for her own childcare. As a parent, she wanted to empower families to make decisions quickly and seamlessly and saw an opportunity to bring data tools to the childcare space.
She was previously the Chief of Staff at VirtualHealth, a growth-stage SaaS for Medicaid startup where she led operations, business development, and human resources. Dana saw how connecting databases into a single location improved decisions for every patient, provider, and payer.
Our Innovative ECE Partners
